Hypershopper

‘Hypershopper’ is both wordplay and an object, an exaggerated tool to serve intense consumerism. It was born from my personal experiences in a generic suburban setting, playing the role of father, breadwinner and grocery shopper. The idea has appeared elsewhere too: contemporary artist, Maurizio Cattelan made a very similar stretch trolley in Italy, titled ‘Less than Ten Items’ (1997).

– Jacques Coetzer, 2014